:root{--navy:#111d31;--ink:#17243a;--paper:#f7f8f9;--white:#fff;--line:#cbd0d6;--muted:#525e6c;--blue:#bdcfe4;--serif:Georgia,'Times New Roman',serif;--sans:Arial,Helvetica,sans-serif}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--paper);color:var(--ink);font:16px/1.55 var(--sans)}button,a{-webkit-tap-highlight-color:transparent}a{color:inherit;text-decoration:none}button{font:inherit;cursor:pointer}button:focus-visible,a:focus-visible,[tabindex]:focus-visible{outline:3px solid #6585b9;outline-offset:5px}img{display:block;max-width:100%;height:auto;object-fit:cover}h1,h2,h3,h4,p,figure,blockquote{margin:0}h1,h2,h3,h4{font-weight:400}em{font-family:var(--serif);font-weight:400}p{max-width:65ch}button{color:inherit}::selection{background:var(--blue);color:var(--navy)}.wrap{width:calc(100% - 112px);max-width:1500px;margin-inline:auto}.eyebrow{font:12px/1.5 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var(--sans);display:block;font-style:normal;margin-top:18px;color:var(--muted)}.system{background:var(--navy);color:var(--paper);padding:56px 0 68px}.section-heading{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-bottom:42px}.section-heading>span{font-size:10px;letter-spacing:.1em}.system h3,.film-heading h3,.impact h3{font-size:clamp(42px,5vw,76px);line-height:1.06;letter-spacing:-.05em}.system-deck{color:#bbc5d2;margin-top:23px}.channel-tabs{display:grid;grid-template-columns:repeat(6,1fr);margin-top:45px;border-block:1px solid #566071;gap:0}.channel-tabs button{display:flex;flex-direction:column;align-items:start;gap:13px;color:#c4ccd7;background:none;border:0;text-align:left;padding:21px 12px 21px 0;font-size:14px;position:relative;transition:color .2s}.channel-tabs button span{font-size:10px;letter-spacing:.06em}.channel-tabs button[aria-selected=true]{color:white}.channel-tabs 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.text-link{margin-top:0}.pill.navy{background:var(--navy);color:white;border-color:var(--navy)}.pill.navy:hover{background:transparent;color:var(--navy)}.footer{border-top:1px solid var(--line);display:flex;justify-content:space-between;align-items:center;gap:20px;padding-block:30px 40px}.footer p{font:italic 20px var(--serif)}.footer>a:last-child{font-size:13px;text-decoration:underline;text-underline-offset:5px}.skip-link{position:fixed;z-index:100;top:-100px;left:15px;padding:12px;background:white;color:var(--navy)}.skip-link:focus{top:15px}dialog{border:0;padding:64px 24px 24px;background:#101a2b;color:white;max-width:min(1000px,92vw);max-height:92vh;width:100%;box-shadow:0 25px 90px #0006}dialog::backdrop{background:#060c17e8}dialog img{width:100%;max-height:70vh;object-fit:contain}dialog p{font-size:14px;margin-top:20px}dialog 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@media(min-width:1600px){.masthead{padding-inline:max(56px,calc((100vw - 1500px)/2))}.intro-copy{margin-left:max(0px,calc((100vw - 1612px)/2))}}
@media(max-width:1050px){.wrap{width:calc(100% - 64px)}.masthead{padding-inline:32px}.edition{display:none}.intro{min-height:490px}.intro-copy{padding-left:32px;max-width:610px}.intro-caption{left:32px;right:32px}.case-heading,.ad-statement,.problem,.film-heading,.approach-heading{gap:40px}.channel-panel{gap:32px}.channel-copy h4{font-size:27px}.principles{grid-template-columns:repeat(3,1fr);gap:28px}.about{gap:45px}.campaign-spread figcaption{flex-direction:column;gap:4px}.results>div+div{padding-left:18px}}
@media(max-width:700px){html{scroll-padding-top:20px}.wrap{width:calc(100% - 40px)}.masthead{height:82px;padding-inline:20px;gap:12px}.wordmark{font-size:19px}.wordmark span{font-size:9px}.masthead nav{gap:16px;font-size:12px}.masthead nav a:nth-child(2){display:none}.masthead nav span{display:none}.intro{height:620px;min-height:0}.office-scene{object-position:67% center}.intro:after{background:linear-gradient(180deg,rgba(20,15,12,.56),transparent 68%)}.intro-copy{padding:29px 20px 0;max-width:100%}.intro-copy .eyebrow{font-size:10px;letter-spacing:.09em;margin-bottom:18px}.intro h1{font-size:clamp(39px,10.8vw,65px);line-height:1.04}.intro-copy>p:not(.eyebrow){font-size:13px;margin:17px 0 20px}.pill{font-size:13px;padding:11px 18px;gap:20px}.intro-caption{bottom:17px;left:20px;right:20px;font-size:8px;letter-spacing:.08em}.intro-caption span:last-child{display:none}.book-divider{padding-block:20px;font-size:9px;letter-spacing:.06em}.book-divider span:last-child{display:none}.case-heading{padding:36px 0 27px;display:block}.case-heading h2{font-size:84px;margin-top:20px}.case-intro{padding-top:32px;max-width:none;margin-top:12px}.project-number{top:34px;right:3px;width:30px;height:30px;font-size:10px}.case-intro h3{font-size:27px;max-width:80%;margin-bottom:16px}.case-intro p{font-size:15px}.tags{gap:5px;margin-top:18px}.tags span{font-size:10px;padding:4px 8px}.campaign-spread{grid-template-columns:1fr;gap:24px}.campaign-spread figcaption{flex-direction:row;font-size:10px}.campaign-spread figcaption span:first-child{font-size:10px;white-space:nowrap}.image-hint{opacity:1;bottom:10px;left:10px;font-size:9px;padding:5px 8px}.ad-statement{grid-template-columns:1fr;gap:22px;padding-block:30px 45px}.ad-statement>p{font-size:39px}.ad-statement>div>p{font-size:15px}.text-link{margin-top:20px;font-size:13px}.problem{grid-template-columns:1fr;gap:24px;padding-block:30px 45px}.problem h3{font-size:29px;margin-top:18px}.problem-copy>p{font-size:15px}.problem blockquote{font-size:22px;margin-top:22px;padding-left:18px}.system{padding-block:32px 40px}.section-heading{margin-bottom:26px;align-items:start}.section-heading>span{font-size:8px;max-width:120px;text-align:right}.eyebrow{font-size:10px;letter-spacing:.11em}.system h3,.film-heading h3,.impact h3{font-size:40px}.system-deck{font-size:15px;margin-top:20px}.channel-tabs{grid-template-columns:repeat(3,1fr);margin-top:30px}.channel-tabs button{padding:15px 6px 14px 0;font-size:12px;gap:6px}.channel-tabs button:nth-child(-n+3){border-bottom:1px solid #566071}.channel-tabs button span{font-size:9px}.channel-tabs button[aria-selected=true]:after{right:12px;height:2px}.channel-panel{grid-template-columns:1fr;gap:25px;margin-top:25px;min-height:0}.channel-copy h4{font-size:28px}.channel-copy .eyebrow{margin-bottom:14px}.channel-copy>p:not(.eyebrow){font-size:15px;margin-top:15px}.channel-proof{margin-top:20px}.channel-proof strong{font-size:34px}.channel-proof span{font-size:12px}.film-section{padding-block:40px}.film-heading{grid-template-columns:1fr;gap:25px;margin-bottom:27px}.film-heading>div{font-size:15px}.film-frames{grid-template-columns:1fr 1fr;gap:8px}.film-frames figure:first-child{grid-column:1/-1}.film-credits{grid-template-columns:1fr 1fr;gap:20px 12px;margin-top:21px;padding-bottom:22px}.film-credits dd{font-size:12px}.film-credits dt{font-size:9px}.impact{padding-bottom:40px}.results{grid-template-columns:1fr 1fr;margin-top:28px}.results>div{padding:23px 12px 23px 0}.results>div+div{padding-left:16px}.results>div:nth-child(3){border-left:0;padding-left:0}.results>div:nth-child(n+3){border-top:1px solid var(--line)}.results strong{font-size:64px}.results p{font-size:12px;margin-top:12px}.results .award strong{font-size:31px;padding-top:4px}.source-note{font-size:10px;line-height:1.5}.audience-quote{font-size:48px;padding-top:42px}.audience-quote cite{font-size:11px;max-width:250px;margin-inline:auto}.approach{padding-block:35px 40px}.approach-heading{grid-template-columns:1fr;gap:23px}.approach h2,.about h2{font-size:40px}.approach-heading>p{font-size:15px}.principles{grid-template-columns:1fr;margin-top:30px;gap:23px}.principles>div{display:grid;grid-template-columns:1fr 1.05fr;gap:12px 20px}.principles span{grid-column:1/-1;font-size:9px}.principles h3{font-size:21px;min-height:0;margin:0}.principles p{font-size:13px}.about{grid-template-columns:1fr;gap:30px;padding-block:42px}.portrait-device{max-width:190px;justify-self:center}.about .eyebrow{margin-bottom:18px}.about-copy>p:not(.eyebrow){font-size:15px;margin-top:17px}.about-links{gap:17px;flex-wrap:wrap;margin-top:25px}.footer{padding-block:25px 30px}.footer .wordmark{font-size:17px}.footer p{display:none}.footer>a:last-child{font-size:12px}dialog{padding:60px 15px 20px}dialog p{font-size:13px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}

/* Scroll-led opening: native page scroll, with a single pinned stage. */
.scroll-intro{--scroll-progress:0;background:#14191d;position:relative}
.scroll-intro.scroll-active{height:240vh;height:240svh}
.intro-video-stage{height:calc(100vh - 96px);height:calc(100svh - 96px);min-height:540px;background:#14191d;overflow:hidden}
.scroll-active .intro-video-stage{position:sticky;top:0;height:100vh;height:100svh;min-height:0}
.intro-video-stage:after{display:none}
.hero-video{position:absolute;right:4%;bottom:0;width:52%;height:100%;object-fit:contain;object-position:center;z-index:-1}
.intro-video-stage .intro-copy{display:flex;flex-direction:column;align-items:flex-start;justify-content:center;height:100%;padding-top:45px;padding-bottom:90px;max-width:62%;pointer-events:none}
.intro-video-stage .intro-copy a{pointer-events:auto}
.intro-video-stage h1{font-size:clamp(44px,5.3vw,84px)}
.scroll-cue{display:none;align-items:center;gap:16px}
.scroll-active .scroll-cue{display:flex}
.scroll-track{display:block;width:80px;height:2px;background:#ffffff40;overflow:hidden}
.scroll-track>span{display:block;width:100%;height:100%;background:white;transform-origin:left;transform:scaleX(var(--scroll-progress))}
.about-office{width:100%;aspect-ratio:3/4;object-fit:cover;object-position:72% center}
@media(max-width:700px){
 .scroll-intro.scroll-active{height:215vh;height:215svh}
 .intro-video-stage{height:calc(100vh - 82px);height:calc(100svh - 82px);min-height:630px}
 .scroll-active .intro-video-stage{min-height:630px}
 .hero-video{right:0;bottom:24px;width:100%;height:67%;object-position:center bottom}
 .intro-video-stage .intro-copy{max-width:100%;height:auto;display:block;padding:28px 20px 0}
 .intro-video-stage h1{font-size:clamp(36px,9.8vw,54px)}
 .intro-video-stage .intro-copy>p:not(.eyebrow){margin:15px 0 17px}
 .intro-video-stage .intro-caption{font-size:8px;gap:12px}
 .intro-video-stage .intro-caption>span:first-child{max-width:160px}
 .intro-video-stage .intro-caption .scroll-cue{font-size:8px;gap:8px}
 .scroll-track{width:35px}
}
@media(max-height:600px) and (min-width:701px){.intro-video-stage .intro-copy{padding-block:24px 55px}.intro-video-stage .intro-copy .eyebrow{margin-bottom:15px}.intro-video-stage h1{font-size:48px}.intro-video-stage .intro-copy>p:not(.eyebrow){margin-block:15px}}
@media(prefers-reduced-motion:reduce){.scroll-intro.scroll-active{height:auto}.scroll-active .intro-video-stage{position:relative}.scroll-cue{display:none!important}}
/* A continuous sequence: point of view, shared idea, then the work. */
.scroll-intro.scroll-active{height:340svh}
.hero-video{will-change:transform,opacity;transform-origin:center 55%}
.intro-video-stage .intro-copy{will-change:transform,opacity}
.hero-second,.hero-bridge{position:absolute;inset:0;opacity:0;display:flex;flex-direction:column;justify-content:center;align-items:flex-start;padding:0 56px 80px;pointer-events:none}
.hero-second{max-width:60%}.hero-second>.eyebrow{margin-bottom:30px}.hero-second>p:last-child,.hero-bridge>p{font-size:clamp(44px,5.7vw,88px);line-height:1.07;letter-spacing:-.05em}
.hero-bridge{align-items:center;text-align:center;color:var(--ink);padding-bottom:0}.hero-bridge>span{font-size:12px;letter-spacing:.14em;margin-bottom:32px}.hero-bridge>p{font-size:clamp(48px,6.5vw,100px)}
.chapter-divider{position:relative;background:var(--paper);z-index:2}
.case-study{position:relative;background:var(--paper);z-index:2}
.motion-ready .campaign-spread figure{transform:translate3d(0,calc((1 - var(--enter,1))*60px),0)}
.motion-ready .campaign-spread figure:nth-child(2){transform:translate3d(0,calc((1 - var(--enter,1))*110px),0)}
.system{--enter:1;overflow:hidden;transform-origin:center;position:relative}
.motion-ready .system{border-radius:calc((1 - var(--enter,1))*48px);transform:scale(calc(.965 + var(--enter,1)*.035))}
.motion-ready .film-frames figure:nth-child(1){transform:translateY(calc((1 - var(--enter,1))*35px))}
.motion-ready .film-frames figure:nth-child(2){transform:translateY(calc((1 - var(--enter,1))*65px))}
.motion-ready .film-frames figure:nth-child(3){transform:translateY(calc((1 - var(--enter,1))*95px))}
.screening-context{margin-top:36px;background:#11171b;overflow:hidden;color:white}.screening-context>img{width:100%;height:auto;max-height:780px;object-fit:cover}.screening-context figcaption{padding:20px 24px;display:flex;justify-content:space-between;gap:20px;font-size:13px}.screening-context figcaption>span:first-child{letter-spacing:.1em}
.motion-ready .screening-context>img{transform:scale(calc(1.06 - var(--enter,1)*.06));transform-origin:center 60%}
.wellos-case{position:relative;background:#ecf1ed;color:#17372e;padding-top:65px;overflow:hidden;border-radius:52px 52px 0 0}
.wellos-opening .section-heading{border-top:1px solid #acc0b6;padding-top:25px}
.wellos-heading{display:grid;grid-template-columns:1.3fr 1fr;gap:60px;align-items:end;margin-bottom:48px}.wellos-heading h2{font-size:clamp(44px,5.5vw,84px);line-height:1.06;letter-spacing:-.055em}.wellos-heading>p{font-size:18px;line-height:1.65;max-width:480px;color:#3c554c}
.wellos-films{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;max-width:1000px;margin:0 auto}.wellos-films video{width:100%;display:block;aspect-ratio:9/16;object-fit:cover;border-radius:14px;background:#1c3c34}.wellos-films figure:nth-child(2){padding-top:70px}.wellos-films figure:nth-child(3){padding-top:140px}.wellos-films figcaption{display:flex;flex-direction:column;gap:9px;padding-top:19px;font-size:14px}.wellos-films figcaption>span:first-child{font-size:12px;letter-spacing:.08em;font-weight:600}
.motion-ready .wellos-films figure:first-child{transform:translateY(calc((1 - var(--enter,1))*65px))}.motion-ready .wellos-films figure:nth-child(2){transform:translateY(calc((1 - var(--enter,1))*105px))}.motion-ready .wellos-films figure:nth-child(3){transform:translateY(calc((1 - var(--enter,1))*145px))}
.wellos-idea{display:grid;grid-template-columns:1fr 1fr;gap:90px;padding-block:100px}.wellos-idea h3,.wellos-product h3,.wellos-surfaces h3{font-size:clamp(35px,4vw,61px);line-height:1.1;letter-spacing:-.045em;margin-top:26px}.wellos-idea>div>p+p{margin-top:22px;color:#3c554c}.wellos-idea>div:last-child>p{font-size:18px;color:#3c554c}
.wellos-direction{background:#173e35;color:#f1f5e9;padding-block:70px;border-radius:42px 42px 0 0;overflow:hidden}.wellos-direction-heading{display:grid;grid-template-columns:1.2fr 1fr;gap:26px 80px;align-items:end;margin-bottom:42px}.wellos-direction-heading>.eyebrow{grid-column:1/-1}.wellos-direction h3{font-size:clamp(46px,5.3vw,82px);line-height:1.05;letter-spacing:-.04em}.wellos-direction-heading>p:last-child{font-size:18px;color:#c9dbd1}.wellos-direction img{width:100%;border-radius:10px}.wellos-rules{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:36px}.wellos-rules p{font-size:17px}.wellos-rules span{display:block;font-size:12px;letter-spacing:.1em;margin-bottom:12px;color:#bed5c5}
.wellos-product{display:grid;grid-template-columns:1.15fr 1fr;gap:100px;align-items:center;padding-block:100px}.wellos-product-copy>p:not(.eyebrow){margin-top:26px;font-size:18px;color:#3c554c}.wellos-app{max-width:365px;margin:auto}.wellos-app img{width:100%;height:auto;border-radius:26px;box-shadow:0 30px 60px #17372e22}.wellos-app figcaption{font-size:13px;margin-top:25px;color:#52665d;line-height:1.6}
.motion-ready .wellos-app{transform:translateY(calc((1 - var(--enter,1))*60px)) rotate(calc((1 - var(--enter,1))*4deg))}
.wellos-surfaces{padding-bottom:80px}.wellos-surfaces>.eyebrow{border-top:1px solid #adc0b6;padding-top:32px}.surface-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:36px;margin-top:48px}.surface-grid>div{border-top:1px solid #adc0b6;padding-top:18px}.surface-grid span{font-size:12px;letter-spacing:.09em}.surface-grid h4{font-size:24px;line-height:1.25;margin:25px 0 16px;letter-spacing:-.025em}.surface-grid p{color:#3c554c;font-size:17px}.wellos-result{display:flex;align-items:center;gap:60px;margin-top:70px;padding-top:40px;border-top:1px solid #adc0b6}.wellos-result strong{font-size:clamp(80px,12vw,180px);letter-spacing:-.065em;line-height:1;font-weight:400}.wellos-result strong span{font-family:var(--serif)}.wellos-result h4{font-size:28px;letter-spacing:-.03em}.wellos-result p{margin-top:12px;max-width:430px;color:#3c554c}.wellos-sources{font-size:13px;color:#52665d;margin-top:28px;max-width:900px}.wellos-sources a{text-decoration:underline;text-underline-offset:3px}
@media(max-width:1050px){.hero-second,.hero-bridge{padding-inline:32px}.wellos-heading,.wellos-idea,.wellos-product{gap:45px}.wellos-films{gap:18px}.wellos-direction-heading{gap:26px 40px}.masthead nav{gap:22px}}
@media(max-width:700px){
 .scroll-intro.scroll-active{height:320svh}.scroll-active .intro-video-stage{min-height:0;height:100svh}.hero-video{height:67%;bottom:16px}.intro-video-stage .intro-copy{padding-top:35px}.intro-video-stage h1{font-size:clamp(38px,10.5vw,60px)}
 .hero-second{max-width:100%;justify-content:flex-start;padding:55px 20px 0}.hero-second>.eyebrow{margin-bottom:20px}.hero-second>p:last-child{font-size:clamp(40px,11vw,60px)}.hero-bridge{padding:20px}.hero-bridge>p{font-size:48px}.hero-bridge>span{font-size:10px;letter-spacing:.09em}.intro-video-stage .intro-copy .pill{font-size:14px}.masthead nav a[href="#wellos"]{display:block}.masthead nav a[href="#approach"]{display:none}.masthead nav{gap:14px}
 .screening-context{margin-top:25px}.screening-context figcaption{padding:16px;flex-direction:column;gap:7px;font-size:12px}.screening-context>img{aspect-ratio:3/2;object-fit:cover}
 .wellos-case{padding-top:35px;border-radius:30px 30px 0 0}.wellos-heading{grid-template-columns:1fr;gap:28px;margin-bottom:35px}.wellos-heading h2{font-size:44px}.wellos-heading>p{font-size:17px}.wellos-films{gap:10px;align-items:start}.wellos-films video{border-radius:8px}.wellos-films figure:nth-child(2){padding-top:30px}.wellos-films figure:nth-child(3){padding-top:60px}.wellos-films figcaption{font-size:14px;gap:7px;padding-top:12px}.wellos-films figcaption>span:first-child{font-size:10px;letter-spacing:.02em}.wellos-films figcaption>span:last-child{display:none}
 .wellos-idea{padding-block:55px;grid-template-columns:1fr;gap:28px}.wellos-idea h3,.wellos-product h3,.wellos-surfaces h3{font-size:37px;margin-top:20px}.wellos-idea>div:last-child>p{font-size:17px}.wellos-direction{padding-block:40px;border-radius:30px 30px 0 0}.wellos-direction-heading{grid-template-columns:1fr;gap:25px;margin-bottom:28px}.wellos-direction h3{font-size:50px}.wellos-direction-heading>p:last-child{font-size:17px}.wellos-direction img{aspect-ratio:2/1;object-fit:cover;object-position:left}.wellos-rules{grid-template-columns:1fr;gap:24px}.wellos-rules p{font-size:17px}.wellos-rules span{margin-bottom:8px}
 .wellos-product{padding-block:55px;grid-template-columns:1fr;gap:40px}.wellos-product-copy>p:not(.eyebrow){font-size:17px;margin-top:22px}.wellos-app{max-width:300px}.surface-grid{grid-template-columns:1fr;gap:28px;margin-top:35px}.surface-grid h4{margin:18px 0 12px}.wellos-result{gap:25px;align-items:flex-start;flex-direction:column;margin-top:45px;padding-top:30px}.wellos-result strong{font-size:115px}.wellos-result h4{font-size:26px}.wellos-surfaces{padding-bottom:50px}
}
@media(prefers-reduced-motion:reduce){.hero-second,.hero-bridge{display:none!important}.hero-video{transform:none!important;opacity:1!important}.intro-copy{transform:none!important;opacity:1!important;visibility:visible!important}.motion-ready .system,.motion-ready .campaign-spread figure,.motion-ready .film-frames figure,.motion-ready .screening-context>img,.motion-ready .wellos-films figure,.motion-ready .wellos-app{transform:none!important}.system{border-radius:0!important}}
.strategy-note{border-left:2px solid var(--navy);padding-left:22px;margin-top:30px;font:italic 25px/1.4 var(--serif);color:var(--ink)!important}
.publication-context{padding-block:20px 75px}.publication-context h3{font-size:clamp(38px,4.3vw,65px);line-height:1.1;letter-spacing:-.045em;margin-bottom:38px}.publication-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:26px;align-items:start}.publication-grid figure{overflow:hidden}.publication-grid img{width:100%;border:1px solid var(--line);border-radius:12px}.publication-grid figcaption{font-size:14px;color:var(--muted);margin-top:18px;line-height:1.6}.publication-grid figcaption span{display:block;font-size:12px;letter-spacing:.08em;color:var(--ink);margin-bottom:9px}.publication-grid figure:nth-child(2){padding-top:70px}.motion-ready .publication-grid figure:nth-child(2){transform:translateY(calc((1 - var(--enter,1))*50px))}
.audience-response{display:grid;grid-template-columns:.8fr 1.3fr;gap:60px;padding-top:70px;align-items:center}.audience-response h4{font-size:clamp(34px,3.5vw,54px);line-height:1.1;letter-spacing:-.04em;margin:24px 0}.audience-response>div>p:not(.eyebrow){font-size:17px;color:var(--muted)}.audience-response figure{background:white;border:1px solid var(--line);padding:22px;border-radius:16px}.audience-response figure img{width:100%;height:auto}.audience-response figcaption{font-size:12px;line-height:1.6;color:var(--muted);padding:18px 0 0;border-top:1px solid var(--line);margin-top:15px}
.intro-video-stage .intro-copy>p:not(.eyebrow){max-width:380px;font-size:18px;line-height:1.6}
@media(max-width:700px){.publication-context{padding-block:10px 45px}.publication-context h3{font-size:36px}.publication-grid{grid-template-columns:1fr;gap:30px}.publication-grid figure:nth-child(2){padding-top:0}.audience-response{grid-template-columns:1fr;gap:30px;padding-top:45px}.audience-response h4{font-size:38px}.audience-response figure{padding:12px}.intro-video-stage .intro-copy>p:not(.eyebrow){font-size:16px;max-width:285px}.intro-video-stage h1{font-size:clamp(35px,9vw,54px)}.hero-bridge>p{font-size:43px}.strategy-note{font-size:23px}}
.tv-context{margin-top:40px;overflow:hidden}.tv-context>img{width:100%;height:auto;border-radius:18px}.tv-context figcaption{display:flex;justify-content:space-between;gap:30px;margin-top:18px;font-size:13px;color:var(--muted)}.tv-context figcaption>span:first-child{font-size:12px;letter-spacing:.08em;color:var(--ink)}.tv-context figcaption>span:last-child{max-width:450px}.tv-context figcaption a{text-decoration:underline;text-underline-offset:3px}.motion-ready .tv-context>img{transform:scale(calc(.96 + var(--enter,1)*.04));transform-origin:center}
@media(max-width:700px){.tv-context{margin-top:30px}.tv-context>img{border-radius:10px}.tv-context figcaption{flex-direction:column;gap:10px;font-size:12px}}
@media(max-width:700px){.wellos-films{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;gap:16px;padding:0 0 18px;overscroll-behavior-x:contain}.wellos-films figure{flex:0 0 80%;max-width:320px;scroll-snap-align:start;padding-top:0!important;transform:none!important}.wellos-films figcaption>span:first-child{font-size:12px;letter-spacing:.05em}.wellos-films figcaption>span:last-child{display:block}.wellos-films video{border-radius:12px}.wellos-films:focus-visible{outline:3px solid #527569;outline-offset:4px}}
@media(max-width:700px){.masthead nav{font-size:14px}.masthead nav a[href="#about"]{display:none}.masthead nav a{white-space:nowrap}.masthead{padding-inline:20px;gap:12px}}
@media(max-width:380px){.masthead{padding-inline:16px;gap:10px}.wordmark{font-size:18px}.masthead nav{gap:12px}}
.comment-transcription{font-size:17px;line-height:1.6;margin-top:22px;color:var(--ink)}.comment-transcription a{display:block;font-size:13px;text-decoration:underline;margin-top:9px}
/* Mobile-safe head sequence and a single dark surround. */
.masthead,.scroll-intro,.intro-video-stage{background:#0b0d0f}
.hero-media{position:absolute;right:4%;bottom:0;width:52%;height:100%;z-index:-1;will-change:transform,opacity;transform-origin:center 55%;}
.hero-media canvas,.hero-poster{position:absolute;inset:0;display:block;width:100%;height:100%;object-fit:contain;object-position:center}
.hero-media canvas{opacity:0}.hero-media.sequence-ready canvas{opacity:1}.hero-media.sequence-ready .hero-poster{opacity:0}
.intro-video-stage .intro-copy{max-width:66%}.intro-video-stage h1{font-size:clamp(44px,5.3vw,82px)}.intro-video-stage .intro-copy>p:not(.eyebrow){max-width:420px}
.project-preface{padding-block:62px 50px;border-bottom:1px solid var(--line)}.project-preface>p:not(.eyebrow){font-size:clamp(34px,4vw,61px);line-height:1.12;letter-spacing:-.045em;margin:26px 0}.project-preface>span{display:block;font-size:17px;color:var(--muted);max-width:670px}.wellos-case>.project-preface{padding-top:0;margin-bottom:55px;border-color:#adc0b6}.wellos-case>.project-preface>span{color:#3c554c}
.postmortem{padding-block:48px 65px;border-top:1px solid var(--line);display:grid;grid-template-columns:1fr 1fr;gap:24px 70px}.postmortem>.eyebrow{grid-column:1/-1}.postmortem h3{font-size:clamp(30px,3vw,45px);line-height:1.13;letter-spacing:-.04em}.postmortem>p:not(.eyebrow){font-size:18px;color:var(--muted)}.postmortem>.text-link{grid-column:2;justify-self:start;margin-top:0}.wellos-case .postmortem{border-color:#adc0b6}.wellos-case .postmortem>p:not(.eyebrow){color:#3c554c}
@media(max-width:700px){.masthead nav a[href^="mailto:"]{display:block}.hero-media{right:0;bottom:16px;width:100%;height:67%}.hero-media canvas,.hero-poster{object-position:center bottom}.intro-video-stage .intro-copy{max-width:100%}.intro-video-stage h1{font-size:clamp(36px,10vw,56px)}.intro-video-stage .intro-copy>p:not(.eyebrow){max-width:310px}.project-preface{padding-block:36px}.project-preface>p:not(.eyebrow){font-size:36px;margin:23px 0}.project-preface>span{font-size:16px}.wellos-case>.project-preface{margin-bottom:35px}.postmortem{padding-block:35px 45px;grid-template-columns:1fr;gap:22px}.postmortem h3{font-size:34px}.postmortem>p:not(.eyebrow){font-size:17px}.postmortem>.text-link{grid-column:1}}
@media(prefers-reduced-motion:reduce){.hero-media{transform:none!important;opacity:1!important}}

/* Reviewed NOCD narrative. Scoped to preserve unreviewed chapters and hero motion. */
.reviewed-divider{align-items:center;font-size:13px;padding-block:28px}
.reviewed-divider span:last-child{display:block;font-weight:600}
#work .reviewed-case-opening{grid-template-columns:1.1fr 1fr;align-items:center;gap:70px;padding-block:74px 86px}
#work .reviewed-case-opening h2{font-size:clamp(52px,6vw,92px);line-height:1.04;letter-spacing:-.055em;margin:0}
#work .case-opening-copy>p{font-size:18px;line-height:1.65;color:var(--muted)}
#work .source-link{display:inline-block;font-size:13px;margin-top:22px;text-decoration:underline;text-underline-offset:4px;color:var(--muted)}
#work .reviewed-strategy{padding-block:54px 65px}
#work .reviewed-strategy .eyebrow{color:var(--blue);font-size:13px}
#work .strategy-layout{display:grid;grid-template-columns:1.1fr 1fr;gap:70px;align-items:end;margin-top:28px}
#work .strategy-layout h3{font-size:clamp(38px,4.3vw,65px);line-height:1.1}
#work .strategy-layout .system-deck{margin:0;font-size:18px;line-height:1.65;max-width:52ch}
#work .celebrity-section{padding-block:76px 10px}
#work .section-heading>.eyebrow{font-size:13px}
#work .section-heading>span{font-size:12px}
#work .reviewed-channel-heading{display:grid;grid-template-columns:1.1fr 1fr;gap:70px;align-items:start;margin-bottom:40px}
#work .reviewed-channel-heading h3,#work .film-heading h3{font-size:clamp(36px,4.15vw,62px);line-height:1.1;letter-spacing:-.045em}
#work .reviewed-channel-heading>div>p,#work .film-heading>div>p{font-size:18px;line-height:1.65;color:var(--muted);max-width:54ch}
#work .reviewed-channel-heading>div>p+p{margin-top:22px}
#work .reviewed-channel-heading .performer-names{font-size:13px;font-weight:600;letter-spacing:.07em;color:var(--ink);margin-bottom:20px}
#work .campaign-spread figcaption{align-items:baseline;font-size:13px;flex-wrap:wrap}
#work .campaign-spread figcaption a{text-decoration:underline;text-underline-offset:4px}
#work .asset-note{font-size:13px;color:var(--muted);margin-top:16px}
#work .film-section{padding-block:74px}
#work .film-heading{grid-template-columns:1.1fr 1fr;gap:70px}
#work .film-heading>div>p+p{margin-top:22px}
#work .education-section{border-top:1px solid var(--line);padding-block:62px 80px}
#work .reviewed-channel-heading .education-scope{font-size:16px}
#work .education-examples{display:grid;grid-template-columns:1.1fr 1fr;gap:70px;align-items:start}
#work .education-examples figure img{width:100%;border:1px solid var(--line);border-radius:8px}
#work .education-examples figcaption{font-size:13px;line-height:1.6;color:var(--muted);margin-top:16px}
#work .education-video-links>.eyebrow{font-size:12px;color:var(--muted);margin:0 0 20px}
#work .education-video-links>a{display:block;border-top:1px solid var(--line);padding:22px 0}
#work .education-video-links>a:last-child{border-bottom:1px solid var(--line)}
#work .education-video-links>a>span{display:block;font:24px/1.3 var(--serif)}
#work .education-video-links>a>small{display:block;font-size:14px;margin-top:12px;color:var(--muted);text-decoration:underline;text-underline-offset:4px}
#work .education-video-links>a:hover>span{color:#5676a4}
#work .reviewed-hub{padding-block:62px 80px;border-top:1px solid var(--line)}
#work .reviewed-hub h3{margin:0}
#work .hub-device{max-width:1120px;margin:52px auto 0}
#work .laptop-screen{margin-inline:5%;padding:25px 13px 15px;background:#1c2025;border:1px solid #626a73;border-radius:20px 20px 0 0;box-shadow:0 16px 36px #111d3117}
#work .laptop-screen a{display:block;background:white;border-radius:3px;overflow:hidden}
#work .laptop-screen img{display:block;width:100%;height:auto;object-fit:contain}
#work .laptop-base{height:22px;background:linear-gradient(#d4d8dd 0%,#9ca5af 65%,#737b85 100%);border:1px solid #929ca7;border-radius:2px 2px 50% 50% / 2px 2px 16px 16px;position:relative;box-shadow:0 15px 20px -14px #111d3180}
#work .laptop-base:before{content:'';position:absolute;width:14%;height:5px;left:43%;top:-1px;background:#9099a4;border-radius:0 0 9px 9px}
#work .hub-device figcaption{margin-top:25px;text-align:center;font-size:13px;line-height:1.6;color:var(--muted)}
#work .reviewed-impact{border-top:1px solid var(--line);padding-top:62px}
#work .reviewed-impact .results{grid-template-columns:repeat(3,1fr)}
#work .reviewed-impact .results p{font-size:14px}
#work .reviewed-impact .source-note{font-size:13px;line-height:1.6;margin-top:20px}
#work .public-responses{padding-top:64px}
#work .public-responses>.eyebrow{font-size:13px}
#work .public-responses>h4{font-size:clamp(32px,3.2vw,48px);line-height:1.1;letter-spacing:-.04em;margin:20px 0 32px}
#work .public-response-grid{display:grid;grid-template-columns:1fr 1fr;gap:44px}
#work .public-response{border-top:1px solid var(--line);padding-top:24px;min-width:0}
#work .response-source{font-size:12px;letter-spacing:.06em;line-height:1.6;color:var(--muted)}
#work .public-response h5{font-size:24px;font-weight:400;line-height:1.2;letter-spacing:-.02em;margin:20px 0}
#work .public-response blockquote{font:italic clamp(25px,2.6vw,37px)/1.25 var(--serif);max-width:24ch;margin-block:22px}
#work .public-response>p:not(.response-source){font-size:17px;line-height:1.6;color:var(--muted)}
#work .public-response .text-link{font-size:14px}
#work .public-response figure{margin-block:25px}
#work .public-response figure img{width:100%;height:auto}
#work .public-response figcaption{font-size:12px;color:var(--muted);line-height:1.6;margin-top:12px}
#work .press-response{font-size:15px;line-height:1.65;color:var(--muted);max-width:85ch;margin-top:36px}
#work .press-response a{text-decoration:underline;text-underline-offset:4px}
#work .audience-response{padding-top:65px}
@media(max-width:1050px){
 #work .reviewed-case-opening,#work .strategy-layout,#work .reviewed-channel-heading,#work .film-heading,#work .education-examples{gap:38px}
 #work .reviewed-case-opening h2{font-size:clamp(50px,6.1vw,70px)}
}
@media(max-width:700px){
 .reviewed-divider{font-size:12px;padding-block:24px;gap:20px}
 .reviewed-divider span:last-child{display:block}
 #work .reviewed-case-opening{display:grid;grid-template-columns:1fr;gap:28px;padding-block:44px 50px}
 #work .reviewed-case-opening h2{font-size:clamp(45px,11.7vw,68px)}
 #work .case-opening-copy>p,#work .strategy-layout .system-deck,#work .reviewed-channel-heading>div>p,#work .film-heading>div>p{font-size:17px}
 #work .reviewed-strategy{padding-block:36px 42px}
 #work .strategy-layout{grid-template-columns:1fr;gap:25px;margin-top:24px}
 #work .strategy-layout h3{font-size:clamp(35px,9vw,48px)}
 #work .celebrity-section{padding-block:48px 5px}
 #work .section-heading{margin-bottom:28px;align-items:start;gap:20px;flex-wrap:wrap}
 #work .section-heading>.eyebrow{font-size:12px}
 #work .section-heading>span{font-size:11px;max-width:100%;line-height:1.5}
 #work .reviewed-channel-heading,#work .film-heading,#work .education-examples{grid-template-columns:1fr;gap:26px}
 #work .reviewed-channel-heading{margin-bottom:30px}
 #work .reviewed-channel-heading h3,#work .film-heading h3{font-size:clamp(34px,8.7vw,46px)}
 #work .reviewed-channel-heading .performer-names{font-size:12px;line-height:1.6;margin-bottom:16px}
 #work .campaign-spread figcaption{flex-direction:column;gap:7px;font-size:12px}
 #work .campaign-spread figcaption span:first-child{font-size:12px}
 #work .film-section{padding-block:48px}
 #work .education-section,#work .reviewed-hub{padding-block:42px 50px}
 #work .education-video-links>a>span{font-size:23px}
 #work .hub-device{margin-top:34px}
 #work .laptop-screen{padding:12px 6px 8px;border-radius:11px 11px 0 0;margin-inline:3%}
 #work .laptop-base{height:12px;border-radius:1px 1px 50% 50% / 1px 1px 8px 8px}
 #work .laptop-base:before{height:3px}
 #work .hub-device figcaption{font-size:12px;margin-top:20px}
 #work .reviewed-impact{padding-top:42px;padding-bottom:50px}
 #work .reviewed-impact h3{font-size:42px}
 #work .reviewed-impact .results{grid-template-columns:1fr;margin-top:30px}
 #work .reviewed-impact .results>div{display:grid;grid-template-columns:1fr 1fr;gap:20px;align-items:center;border:0;padding:25px 0}
 #work .reviewed-impact .results>div+div{border-top:1px solid var(--line)}
 #work .reviewed-impact .results p{font-size:13px;margin:0}
 #work .reviewed-impact .results strong{font-size:68px}
 #work .reviewed-impact .results .award strong{font-size:32px}
 #work .public-responses{padding-top:44px}
 #work .public-response-grid{grid-template-columns:1fr;gap:34px}
 #work .public-responses>h4{font-size:34px;margin-bottom:26px}
 #work .public-response blockquote{font-size:30px}
 #work .press-response{margin-top:28px}
 #work .audience-response{padding-top:45px}
}

/* Reviewed media context */
#work .interview-still a{display:block}#work .interview-still img{display:block;width:100%;height:auto}#work .interview-still figcaption a{display:inline;text-decoration:underline}#work .tv-context{margin-top:40px}#work .section-heading>span{font-size:12px}
@media(prefers-reduced-motion:no-preference){.scroll-intro.scroll-active{height:250svh}}
/* Real ad excerpts on contextual screens */
#work .ad-preview-toolbar{display:flex;align-items:center;justify-content:space-between;gap:20px;margin:18px 0 20px;font-size:12px;letter-spacing:.06em}
#toggle-ad-previews{font:inherit;letter-spacing:0;font-size:14px;background:transparent;border:1px solid var(--line);padding:10px 16px;cursor:pointer;color:var(--ink)}
#work .tv-scenes{display:grid;gap:48px}
#work .tv-scene{margin:0}
#work .tv-room{position:relative;aspect-ratio:1672/941;overflow:hidden;background:#141414}
#work .room-backdrop{display:block;width:100%;height:100%;object-fit:cover}
#work .ad-preview{position:absolute;display:block;object-fit:contain;background:#000;outline:0}
#work .maria-scene .ad-preview{left:28.708%;top:14.134%;width:42.763%;height:38.789%}
#work .howie-scene .ad-preview{left:19.737%;top:8.927%;width:60.586%;height:59.299%}
#work .tv-scene figcaption{display:flex;justify-content:space-between;align-items:start;gap:24px;margin-top:18px;font-size:14px;line-height:1.5}
#work .tv-scene figcaption span{font-size:13px;letter-spacing:.06em;font-weight:600}
#work .tv-scene figcaption p{font-size:14px;color:var(--muted);margin-top:5px}
#work .ad-watch-links{display:flex;align-items:center;gap:20px;flex-wrap:wrap}
#work .ad-watch-links a{font-size:14px;text-decoration:underline;text-underline-offset:4px}
#work button.watch-ad,#work button.preview-toggle{font:inherit;font-size:14px;background:none;border:0;border-bottom:1px solid currentColor;padding:0 0 4px;margin:0;cursor:pointer;color:var(--ink)}
#work .ad-platform-proof{max-width:760px;margin:44px 0 18px;border-top:1px solid var(--line);padding-top:28px}
#work .ad-platform-proof img{width:100%;height:auto;display:block}
#work .ad-platform-proof figcaption{font-size:12px;line-height:1.5;color:var(--muted);margin-top:12px}
#ad-dialog{width:min(1100px,94vw);max-height:92svh;padding:20px;background:#111;color:#fff;border:0}
#ad-dialog::backdrop{background:rgba(0,0,0,.8)}
.ad-dialog-bar{display:flex;justify-content:space-between;align-items:center;gap:20px;margin-bottom:16px}
.ad-dialog-bar h2{font:500 16px/1.4 var(--sans)}
.ad-dialog-close{background:transparent;border:1px solid #666;padding:8px 16px;color:#fff;font:inherit;cursor:pointer}
#full-ad-player{display:block;width:100%;max-height:75svh;aspect-ratio:16/9;background:#000}
@media(max-width:700px){#work .tv-scenes{gap:30px}#work .tv-scene figcaption{flex-direction:column;gap:15px}#work .ad-preview-toolbar{font-size:12px}#work .ad-watch-links{gap:20px}#ad-dialog{padding:12px}.ad-dialog-bar h2{font-size:14px}}
/* Three-part strategy overview, before the individual executions. */
#work .strategy-platforms{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;margin-top:52px;border-top:1px solid #ffffff40}
#work .strategy-platforms article{padding:28px 28px 8px 0;min-width:0}
#work .strategy-platforms article+article{border-left:1px solid #ffffff40;padding-left:28px}
#work .platform-number{display:block;font:italic 48px/1 var(--serif);color:#99baff;margin-bottom:28px}
#work .strategy-platforms h4{font-size:25px;line-height:1.2;margin-bottom:22px;font-weight:500}
#work .strategy-platforms p{font-size:16px;line-height:1.55;margin:12px 0;color:#d9e0ed}
#work .strategy-platforms .platform-problem{color:white;font-weight:500;min-height:3.1em}
#work .strategy-platforms a{display:inline-block;color:white;font-size:14px;text-underline-offset:5px;margin-top:15px}
#work .maria-scene .ad-preview{left:22.847%;top:19.979%;width:54.426%;height:56.323%;border-radius:1.1%}
@media(max-width:700px){#work .strategy-platforms{grid-template-columns:1fr;margin-top:35px}#work .strategy-platforms article,#work .strategy-platforms article+article{border-left:0;border-bottom:1px solid #ffffff40;padding:25px 0}#work .platform-number{font-size:36px;margin-bottom:16px}#work .strategy-platforms .platform-problem{min-height:0}#work .strategy-platforms h4{margin-bottom:15px}}
#work .results .webby-badge{width:180px;max-width:100%;height:auto;object-fit:contain}
@media(max-width:700px){#work .results .webby-badge{width:140px}}
#work .festival-honors{margin-top:36px;padding:36px;background:var(--navy);color:white}
#work .laurel-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:25px;max-width:1040px;margin:auto}
#work .laurel-grid img{width:100%;height:auto;object-fit:contain}
#work .festival-honors figcaption{margin-top:24px;text-align:center;font-size:14px;color:#d9e0ed}
#work .award-credit{max-width:none;font-size:14px;color:var(--muted);margin-top:14px}
#work .campaign-coverage{padding-top:65px}
#work .campaign-coverage h4{font-size:clamp(32px,3.2vw,48px);line-height:1.15;margin:20px 0 35px;letter-spacing:-.04em}
#work .coverage-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:28px}
#work .coverage-grid article{min-width:0}
#work .coverage-capture{display:block;background:#fff;aspect-ratio:1.2;border:1px solid var(--line);overflow:hidden}
#work .coverage-capture img{width:100%;height:100%;object-fit:contain;object-position:top}
#work .coverage-type{font-size:12px;letter-spacing:.05em;color:var(--muted);margin-top:24px}
#work .coverage-grid h5{font-size:24px;font-weight:400;margin:13px 0;line-height:1.25}
#work .coverage-grid p:not(.coverage-type){font-size:16px;line-height:1.6}
#work .coverage-grid .text-link{font-size:14px;margin-top:18px}
#work .coverage-grid small{display:block;font-size:12px;color:var(--muted);margin-top:18px;line-height:1.5}
@media(max-width:900px){#work .coverage-grid{grid-template-columns:1fr;gap:40px}#work .coverage-capture{aspect-ratio:auto;max-height:none}#work .coverage-capture img{height:auto;max-height:540px;object-fit:contain}}
@media(max-width:700px){#work .festival-honors{padding:20px 15px}#work .laurel-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:18px 8px}#work .campaign-coverage{padding-top:44px}}
#work .public-response>.response-takeaway{font:italic clamp(25px,2.6vw,37px)/1.25 var(--serif);color:var(--ink);max-width:27ch;margin-block:22px}
#work .thornton-response blockquote{font-size:clamp(23px,2.2vw,32px);max-width:28ch}
/* Client-led case openings and compact editorial chapters. */
.case-context{display:grid;grid-template-columns:.8fr 1.2fr 1fr;gap:32px;padding-block:30px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-top:0;margin-bottom:30px}
.case-context dt{font-size:12px;line-height:1.5;letter-spacing:.1em;color:var(--muted);margin-bottom:10px}
.case-context dd{margin:0;font-size:16px;line-height:1.5;max-width:45ch}
.reviewed-case>.case-context{margin-top:12px}.wellos-opening>.case-context{margin-top:25px}.wellos-case>.chapter-divider{padding-block:42px}
.editorial-case{padding-top:30px;border-top:1px solid var(--line)}
.editorial-case .chapter-divider{padding-block:40px}
.editorial-case-heading{display:grid;grid-template-columns:1.2fr 1fr;gap:65px;align-items:end;padding:22px 0 42px}
.editorial-case-heading h2{font-size:clamp(42px,5.2vw,78px);line-height:1.05;letter-spacing:-.045em}
.editorial-case-heading>p{font-size:19px;line-height:1.6;color:var(--muted)}
.editorial-hero{margin-bottom:44px}.editorial-hero img{width:100%;max-height:700px;object-fit:cover}.editorial-hero video{display:block;width:100%;max-height:700px;background:#111;aspect-ratio:16/9;object-fit:contain}
.editorial-hero figcaption{display:flex;justify-content:space-between;gap:20px;font-size:14px;padding-top:15px;color:var(--muted)}
.editorial-argument{display:grid;grid-template-columns:1fr 1fr;gap:70px;padding-bottom:45px}
.editorial-argument h3{font-size:clamp(28px,3vw,40px);line-height:1.15;letter-spacing:-.025em;margin-bottom:18px}
.editorial-argument p{font-size:18px;line-height:1.65;color:var(--muted)}
.editorial-outcome{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:28px 0;margin-bottom:45px;display:grid;grid-template-columns:.6fr 1.4fr;gap:40px}
.editorial-outcome h3{font:italic 38px/1.1 var(--serif)}.editorial-outcome p{font-size:17px;color:var(--muted);margin-bottom:12px}
.patient-films{display:grid;grid-template-columns:1fr 1fr;gap:36px;margin:15px 0 40px}.patient-film{min-width:0}.patient-film video{display:block;width:100%;aspect-ratio:720/406;background:#111;object-fit:contain}.patient-film h3{font-size:28px;line-height:1.15;margin:24px 0 14px}.patient-film p{font-size:17px;line-height:1.6;color:var(--muted)}.patient-film .film-award{font-size:14px;color:var(--ink);margin-top:20px}.patient-film .text-link{font-size:14px;margin-top:15px}
.editorial-review-note{border-left:2px solid var(--line);padding:8px 0 8px 18px;margin-bottom:32px;color:var(--muted);font-size:14px;max-width:75ch}.editorial-review-note strong{font-weight:600}
.editorial-credits{font-size:14px;color:var(--muted);max-width:90ch;padding-bottom:32px}.editorial-case .case-next{display:inline-block;margin:5px 0 50px;font-size:16px}
@media(max-width:700px){.case-context{grid-template-columns:1fr;gap:20px;padding-block:24px}.case-context dt{margin-bottom:5px}.editorial-case-heading,.editorial-argument,.editorial-outcome,.patient-films{grid-template-columns:1fr;gap:26px}.editorial-case-heading{padding-top:5px;gap:24px}.editorial-case-heading h2{font-size:42px}.editorial-case-heading>p,.editorial-argument p{font-size:17px}.editorial-hero figcaption{flex-direction:column;gap:10px}.editorial-outcome h3{font-size:32px}.patient-films{gap:42px}}
/* Owner review: transparent laurels, and a clean text-only closing. */
#work .festival-honors{background:transparent;color:var(--ink);padding:22px 0}
#work .laurel-grid img{filter:brightness(0);background:transparent}
#work .festival-honors figcaption{color:var(--muted)}
.about{grid-template-columns:1fr}.about-copy{max-width:900px}.about-copy>p{max-width:65ch}
.brand-row{display:flex;align-items:center;flex-wrap:wrap;gap:28px;padding-block:12px 30px}
.brand-row img{height:43px;width:auto;max-width:245px;object-fit:contain;object-position:left center}
.brand-row .brand-healthline{height:36px}.brand-row .brand-uhc{height:38px;width:250px}.brand-row .brand-wellos{height:42px}
.brand-separator{font-size:21px;color:#7a828b;font-weight:300}
.execution-brand{display:flex;align-items:center;gap:20px}.execution-brand img{width:84px;height:30px;object-fit:contain}
#healthline-hub .brand-row{padding-top:28px;padding-bottom:18px}#healthline-hub .brand-row img{height:30px}
@media(max-width:700px){.brand-row{gap:18px;padding-bottom:24px}.brand-row img{height:32px;max-width:180px}.brand-row .brand-healthline{height:27px}.brand-row .brand-uhc{height:30px;width:190px}.brand-row .brand-wellos{height:34px}.execution-brand{gap:10px}.execution-brand img{width:65px;height:24px}.ad-preview-toolbar .execution-brand>span{max-width:120px}.wellos-surfaces{padding-top:12px}}
@media(max-width:700px){.brand-row .brand-uhc{width:42%;height:auto}.brand-row .brand-uhc~.brand-healthline{width:36%;height:auto}}
/* Readable without JavaScript; reveals run once, in small content groups. */
.reveal-pending{opacity:0;translate:0 18px}
.reveal-seen{opacity:1;translate:0 0;transition:opacity 620ms ease,translate 620ms cubic-bezier(.2,.65,.25,1);transition-delay:var(--reveal-delay,0ms)}
@media(prefers-reduced-motion:reduce){.reveal-pending,.reveal-seen{opacity:1!important;translate:none!important;transition:none!important}}
@media print{.reveal-pending,.reveal-seen{opacity:1!important;translate:none!important;transition:none!important}}
.reveal-seen:focus-within{transition:none!important;transition-delay:0ms!important}
/* Case boundaries are the brand marks and brief, without duplicate chapter badges. */
#work>.brand-row{padding-top:54px}
.wellos-case{border-top:1px solid var(--line);padding-top:60px}
.editorial-case>.brand-row{padding-top:35px}
@media(max-width:700px){#work>.brand-row{padding-top:34px}.wellos-case{padding-top:38px}.editorial-case>.brand-row{padding-top:20px}}
/* Compact recognition strip; each original mark remains intact. */
#work .festival-honors{padding:12px 0;margin-top:25px}
#work .laurel-grid{display:flex;flex-wrap:nowrap;align-items:center;justify-content:space-between;gap:clamp(10px,1.5vw,18px);max-width:none;overflow-x:auto;overscroll-behavior-x:contain;padding:8px 3px 12px;scrollbar-width:thin}
#work .laurel-grid img{flex:0 0 auto;width:clamp(88px,10vw,132px);height:auto;aspect-ratio:294/190;object-fit:contain}
#work .award-credit{font-size:12px;margin-top:4px}
@media(max-width:700px){#work .laurel-grid{justify-content:flex-start;gap:16px}#work .laurel-grid img{width:112px}#work .festival-honors{padding:4px 0}}
/* The portrait and title overlap the fade, reaching white before the work enters. */
.scroll-intro.scroll-active{height:330svh}
.scroll-intro.scroll-active+#work{position:relative;z-index:3;margin-top:0;background:linear-gradient(#fff,var(--paper) 280px)}
.case-study-intro{display:none;position:absolute;inset:0;align-items:center;justify-content:center;color:var(--ink);opacity:0;visibility:hidden;pointer-events:none;text-align:center;padding:30px}
.motion-ready .case-study-intro{display:flex}
.case-study-intro h2{font:italic clamp(56px,8vw,120px)/1.05 var(--serif);letter-spacing:-.055em}
@media(prefers-reduced-motion:reduce){.scroll-intro.scroll-active{height:auto}.case-study-intro{display:none!important}}

/* One white wash composites the portrait and surround together: no dark rectangle. */
.hero-wash{position:absolute;inset:0;z-index:0;background:#fff;opacity:0;pointer-events:none;will-change:opacity}
.intro-video-stage .intro-copy,.case-study-intro{z-index:1}
.intro-caption{z-index:1}
@media(prefers-reduced-motion:reduce){.hero-wash{display:none!important}}

/* User-selected portrait, with its original soft bust fade preserved. */
.hero-portrait{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:min(100%,calc(100svh * 9 / 16));aspect-ratio:9/16;overflow:hidden;-webkit-mask-image:linear-gradient(to right,transparent,#000 4%,#000 96%,transparent);mask-image:linear-gradient(to right,transparent,#000 4%,#000 96%,transparent)}
.hero-portrait canvas,.hero-portrait .hero-poster{width:100%;height:100%;object-fit:contain;object-position:center}
.hero-hello{position:absolute;left:10%;top:48%;width:clamp(190px,25vw,350px);height:auto;z-index:-1;pointer-events:none;opacity:0;overflow:visible}
.hero-hello path{stroke-dasharray:1;stroke-dashoffset:1}
.hero-hello.hello-visible{opacity:1}
.hero-hello.hello-visible path{animation:hello-write 1.65s cubic-bezier(.3,.1,.25,1) both}
.hero-hello.hello-complete path{animation:none;stroke-dashoffset:0}
@keyframes hello-write{to{stroke-dashoffset:0}}
@media(max-width:700px){.hero-portrait{width:min(100%,calc(67svh * 9 / 16))}.hero-hello{left:8%;top:68%;width:min(44vw,185px)}}
@media(prefers-reduced-motion:reduce){.hero-hello{display:none}.hero-hello path{animation:none;stroke-dashoffset:0}}

/* A generous numbered opening separates each client case. */
.case-marker{display:flex;justify-content:flex-end;align-items:flex-end;padding-top:60px;margin-bottom:12px;border-top:1px solid var(--line);color:var(--ink)}
.case-marker span{font:normal clamp(90px,12vw,180px)/.85 var(--serif);letter-spacing:-.075em;opacity:.78}
#work>.case-marker{border-top:0;margin-top:0}.wellos-case>.case-marker{color:#173e35;border-color:#adc0b6}
@media(max-width:700px){.case-marker{padding-top:38px}.case-marker span{font-size:96px}}

#work .howie-response{display:grid;grid-template-columns:1.05fr 1fr;gap:42px;align-items:center;margin-top:40px;padding-top:34px;border-top:1px solid var(--line)}
#work .howie-response img{width:100%;height:auto;border-radius:8px}
#work .howie-response figcaption{font-size:11px;color:var(--muted);margin-top:10px}
#work .howie-response h5{font-size:27px;margin-top:12px}
@media(max-width:700px){#work .howie-response{grid-template-columns:1fr;gap:24px}}

.brand-wordnames{font-size:clamp(23px,3vw,38px);font-weight:700;letter-spacing:-.045em}
.branded-series{padding-bottom:70px}.series-feature{margin-block:34px}.series-feature iframe{display:block;border:0;width:100%;aspect-ratio:16/9;background:#0b0d0f}.series-feature img,.series-feature video{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:contain}.series-feature figcaption,.series-stills figcaption{margin-top:12px;font-size:12px;color:var(--muted)}
.series-idea{display:grid;grid-template-columns:1fr 1fr;gap:60px;padding-block:30px}.series-idea h3{font-size:clamp(30px,3.5vw,50px);line-height:1.12;letter-spacing:-.04em}.series-idea p{font-size:18px;color:var(--muted)}
.series-episode-links{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;padding-block:25px;border-block:1px solid var(--line)}.series-episode-links a{font-size:14px;text-decoration:underline;text-underline-offset:5px}.series-stills{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin-block:28px}.series-stills img{width:100%;height:auto;aspect-ratio:16/9;object-fit:contain}
@media(max-width:700px){.series-idea{grid-template-columns:1fr;gap:22px}.series-episode-links{grid-template-columns:1fr 1fr}.series-stills{grid-template-columns:1fr}.branded-series{padding-bottom:40px}}

.brand-row .brand-tastemade{filter:brightness(0);height:37px;max-width:205px}.walmart-label{display:inline-flex;gap:12px;align-items:center}.brand-row .walmart-label img{height:36px;width:36px}

/* Append after existing style.css rules. Scoped to this replacement only. */
#work .audience-response.youtube-response {
  display: block;
  padding-top: 65px;
}
.youtube-response .youtube-response-intro { max-width: 760px; }
.youtube-response .youtube-response-intro h4 { margin: 20px 0 16px; }
.youtube-response .youtube-response-intro > p:not(.eyebrow) {
  margin: 0;
  color: var(--muted, #636363);
  font-size: 17px;
  line-height: 1.6;
}
#work .youtube-response figure.youtube-comment-collection {
  margin: 30px 0 0;
  padding: 0;
  border: 0;
  border-radius: 0;
  background: transparent;
}
.youtube-response .youtube-comment-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  align-items: stretch;
  gap: 20px;
}
.youtube-response .youtube-comment {
  display: grid;
  grid-template-columns: 48px minmax(0, 1fr);
  align-content: start;
  gap: 18px;
  min-width: 0;
  padding: 24px 26px;
  border: 1px solid #d1d1cd;
  border-radius: 15px;
  background: #fff;
  color: #151515;
  box-shadow: 0 3px 12px rgb(25 25 25 / 5%);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 15px;
  letter-spacing: 0;
  line-height: 1.5;
}
.youtube-response .youtube-comment-avatar {
  display: grid;
  place-items: center;
  width: 48px;
  height: 48px;
  margin-top: 1px;
  border-radius: 50%;
  background: #82b344;
  color: #fff;
  font-size: 21px;
  font-weight: 700;
  line-height: 1;
}
.youtube-response .youtube-comment--sadoriya .youtube-comment-avatar { background: #a126b5; }
.youtube-response .youtube-comment--maigen .youtube-comment-avatar { background: #ee1460; }
.youtube-response .youtube-comment--twix .youtube-comment-avatar { background: #ff9200; }
.youtube-response .youtube-comment-body { min-width: 0; }
.youtube-response .youtube-comment-meta {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  column-gap: 10px;
  row-gap: 0;
  margin: 0 0 4px;
  padding: 0;
}
.youtube-response .youtube-comment-handle {
  color: #151515;
  font: 700 15px/1.45 Arial, Helvetica, sans-serif;
  letter-spacing: 0;
  text-decoration: none;
  overflow-wrap: anywhere;
}
.youtube-response .youtube-comment-handle:hover { text-decoration: underline; }
.youtube-response .youtube-comment-time {
  color: #656565;
  font-size: 13px;
  white-space: nowrap;
}
.youtube-response p.youtube-comment-text {
  margin: 0;
  color: #252525;
  font: 400 15px/1.5 Arial, Helvetica, sans-serif;
  letter-spacing: 0;
  overflow-wrap: break-word;
}
.youtube-response .youtube-comment-actions {
  display: flex;
  align-items: center;
  gap: 18px;
  margin-top: 13px;
  color: #666;
  font-size: 13px;
  line-height: 1.5;
  cursor: default;
}
.youtube-response .youtube-comment-likes { white-space: nowrap; }
.youtube-response .youtube-comment-dislike { font-size: 15px; line-height: 1; }
.youtube-response .youtube-comment-reply { color: #171717; font-size: 14px; font-weight: 700; }
#work .youtube-response figcaption.youtube-comment-source {
  margin: 15px 0 0;
  padding: 0;
  border: 0;
  color: #656565;
  font: 400 12px/1.6 Arial, Helvetica, sans-serif;
  letter-spacing: 0;
  text-align: left;
}
.youtube-response .youtube-comment-source a {
  color: inherit;
  text-decoration: underline;
  text-underline-offset: 3px;
}
.youtube-response a:focus-visible { outline: 2px solid #174b98; outline-offset: 4px; }
.youtube-response .youtube-comment-sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}
@media (max-width: 700px) {
  #work .audience-response.youtube-response { padding-top: 45px; }
  .youtube-response .youtube-comment-grid { grid-template-columns: minmax(0, 1fr); gap: 14px; }
  #work .youtube-response figure.youtube-comment-collection { margin-top: 24px; }
  .youtube-response .youtube-comment { grid-template-columns: 40px minmax(0, 1fr); gap: 12px; padding: 20px 18px; }
  .youtube-response .youtube-comment-avatar { width: 40px; height: 40px; font-size: 19px; }
  .youtube-response .youtube-comment-handle { font-size: 14px; }
  .youtube-response .youtube-comment-time { font-size: 12px; }
}

.film-loop{position:relative}.film-loop video{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:contain;background:#111}
.film-loop-toggle{position:absolute;right:10px;bottom:10px;padding:7px 11px;border:1px solid #ffffff70;border-radius:20px;background:#101010b8;color:#fff;font-size:11px;line-height:1.3}
.film-loop-toggle[hidden]{display:none}